Facebook To Reduce Organic Reach (Again)

Facebook page owners will soon be faced with another decrease in organic reach. Currently at around a frustrating 16%, that number is anticipated to drop down to a paltry 1-2%.

[su_note note_color="#feffc7" text_color="#000000"]Facebook Reportedly Slashing Organic Reach for Pages | AdWeek
Facebook is reportedly slashing organic reach for Pages, a move that could have a sweeping impact on brands that have spent big on the social platform as well as local companies that have worked hard with limited resources to develop often modest fan bases.[/su_note]

On the down side, in order for most companies to remain competitive, an increased ad budget will be required.

On the up side (depending on your side of the fence), it will be easier to gain page views by simply paying for them instead of deliberately creating the eye-catching content most of us have come to expect from the posts that we share.

Internet marketers who have relied primarily upon Facebook ads to get noticed will probably not notice much of a difference. Except perhaps as a ping in the pocketbook with increased competition over target audiences.

Facebook is a business and has a bottom line to consider. However, it is also a social media and networking channel with no to low cost competitors like Twitter, YouTube, and LinkedIn.

If you are a Facebook page owner, how will this affect you? Will you be taking your business elsewhere or hanging on for the ride?

[signoff]